This is a great way for your sponsor to advertise and also to track impact. Those include a ticket email, donation receipt or purchase receipt, an invitation or a confirmation. Check out this article about email customizations with ideas on how you can support sponsors and your mission.
Event Website: The online traffic that you create for your event website is valuable and often surprising. Do you announce honorees or other information that non-event guests read? Could you gain a wider audience through content?
A black tie gala is very different from an outdoor cooking competition but in each case the nonprofit has an opportunity to create an exceptional experience.
Can you create a sub-hashtag for your event to be used exclusively by this group? Brooke Battle. Read More. Cassandra Smallman. A lot goes into running a successful and engaging volunteer program. When done well, it helps Guest Author. From virtual seminars to tradeshows, get inspired by the best virtual events from around the globe.
Learn how to keep your in-person and virtual attendees engaged and connected at your next hybrid event. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The biggest demands tend to be a need for customization of event sponsorship package features, establishing connections with attendees, integration with the various event technology used throughout the event for maximum brand exposure, and of course, ROI.
Here is a step-by-step breakdown of how to build a tiered sponsorship model that includes event technology features:. Tiers are commonly labeled as Platinum, Gold, Silver, and Exhibitor, but you have lots of creative freedom to name the levels whatever you think best fits your event theme or brand.
The next step is to determine how many event sponsorship packages of each tier level you need to sell in order to achieve your event revenue goals. The more limited the quantity, the more you can change for the sponsorship package because of its exclusivity. The higher and more exclusive the tier, the greater the number of high-value benefits. Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an event app.
Below is an example of a tiered sponsorship model:. Focus on preparing a package that makes it easy for the prospective sponsors to review the information and to reach a decision. You may even wish to provide some of the information in bullet-point format. Finally, be sure to personalize the package for each potential sponsor and to include a short letter that explains the benefits to them of being a part of your event.
Where possible, arrange a face-to-face meeting with someone at your target sponsor to ask for their support.
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