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View Podcasts. Is there a short answer? Sure: because it was stupid. Klout took the entire spectrum of human interaction and condensed it to a two-digit number that you could use to bludgeon anyone who failed to adhere to its scoring algorithm.
It was tacky and basic and cheap. What was it? A measly 62, even though it said I was an expert in subjects such as journalism, publishing and — oh — Made in Chelsea. What does it mean now that Klout has died? It means we have entered a more sophisticated age of interaction. We have come to realise that the infinite richness of the human condition does not easily lend itself to the kind of cold, hard, robotic quantification that Klout offered.
Make no mistake, this is a beat of the drum. Klout is dead — how will people continuously rank themselves online now? Klout users were given a score between 1 and to reflect their influence on social media. Photograph: Alamy. Name: Klout. Age: Appearance: Kaput. Did you have a Klout score?
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