Inspired by its snow-white colour, he called it NIVEA — a name derived from the Latin words nix snow and nivis of snow. Finally, the years of research and creativity had paid off. The legacy of our first skincare cream was born.
From the very start, it was Dr. And it will continue to for the next years. NIVEA has been globetrotting almost since the day we were born, thanks to a special skincare ingredient called Eucerit. This was the first skincare cream that could be exported around the world without losing any of its quality or consistency.
At the time, this kind of rapid international expansion was unheard of in the skincare industry. We were in uncharted waters — which meant that we often had to employ a little ingenuity when introducing NIVEA to new markets.
In South Africa, for instance, all our advertising had to appear in not one, but three languages — English, Zulu and Xhosa. Meanwhile, the NIVEA Sun range and other products more suited to hotter climates were marketed much more heavily in countries like Australia.
All of these practices continue to this day. Our products are available everywhere, from the far reaches of the Australian outback to the high altitudes of the Rocky Mountains. Yet most people in the countries in which our products are sold see NIVEA as a local brand, which is surely the highest compliment we could ever hope to receive from our fans.
We look forward to bringing NIVEA to you and to people all over the world for the next years and beyond. When people of all ages began spending more and more of their leisure time outdoors, the previous beauty ideal of paleness and fragility gave way to a completely new look. Fresh, fit and healthy was now the way to go. But while our creative team worked hard to transform our product designs, it was a chance encounter that led to the birth of our new advertising campaign.
Our Head of Advertising, Juan Gregorio Clausen, was strolling through Hamburg when he passed by a photographer's shop. Juan knew instantly that this clean and wholesome family image captured the essence of the new NIVEA perfectly. Soon after our campaign launched, we were inundated with fan mail from girls all over the country. So when we placed an ad in a Berlin newspaper, announcing our nationwide search for three NIVEA Girls, it generated huge public excitement.
By the s, economic prosperity and rising car ownership saw more and more people take their holidays by the sea, and beach culture boomed. It was also around this time that scientists first began establishing the link between sun exposure, skin cancer, and skin damage, such as premature ageing.
These discoveries spurred our researchers to develop groundbreaking products that would protect people from these effects, and make it easier to enjoy the sun safely. Women are now doing the same jobs as their husbands, but that doesn't mean they have to neglect their beauty regime. Yet men have just as many skincare needs as women, if not more.
There was an obvious gap in the market. These products finally gave men the creamier shaving experience they had been searching for. But there were more unique needs to address. And in , we set another trend by releasing our alcohol-free After Shave Balm. For the first time, men had an affordable and widely available aftershave that soothed and relieved the irritation of shaving, rather than adding to it.
Remedios Lucio. August 31, Beiersdorf Foodbank Nivea. You have 3 free articles. Like what you read? Log in. Recommended by IR Plant-based foods. Author's latest articles Premium. Sign up. Caring since years. NIVEA is one of the world's largest skin care brands with over 50 products available in countries around the world.
Our global team of 1, scientists is dedicated to continually improving our products and finding new breakthroughs in effective skin care. We have one of the world's leading research canters, where we conduct around 1. We provide an international research network and partner with more than universities, research centers and start-up companies worldwide.
We are absolutely convinced that animal testing is not necessary for the manufacturing of our products. This is why we have been committed to animal-experiment free cosmetics for decades.
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